True icons are those that stand the test of time while adapting to the spirit of the era. Since its inception in 1853, Levi Strauss & Co. has remained dedicated to crafting premium denim and enduring designs that have become synonymous with self-expression across generations.
This year marks the remarkable 150th anniversary of the 501® jeans, an enduring style icon revered worldwide. In honor of this milestone, the Levi’s® brand has embarked on a captivating journey, teaming up with the global footwear sensation, Crocs, known for their distinctive designs and unbeatable comfort. The result? The all-new Levi’s® x Crocs capsule collection, fusing casual comfort with timeless design.
Elevated Comfort with Japanese Flair
The collection debuts with two exceptional iterations of Crocs’ renowned All-Terrain Clog. Each pair receives a sophisticated makeover, featuring a denim-wrapped panel meticulously adorned with Sashiko stitching—a traditional Japanese embroidery technique. In homage to Levi’s® heritage, the wearer’s right shoe proudly displays the iconic Red Tab and Levi’s® button shanks grace the heel strap.
For an added touch of authenticity, a Japanese Two-Horse pull logo graces the footbed. As a delightful bonus, each pair comes equipped with three exclusive metal Jibbitz™ charms custom-crafted for this collaboration. The clogs are available in both Navy and Bone colorways and boast adjustable turbo heel straps and rugged lug outsoles with enhanced tread for superior traction and support.
Shibori-Inspired Tie-Dye Elegance
The third gem in the Levi’s® x Crocs capsule collection showcases a tie-dye print Classic Clog, drawing inspiration from the Japanese art of Shibori dyeing. This eye-catching creation incorporates Levi’s® button shank hinge hardware, vibrant red outsoles, and the signature Two Horse-Pull heel stamp on the footbed. Encouraging self-expression, the Classic Clog comes complete with eight custom Levi’s® Jibbitz™ charms inspired by the counterculture movements of the 1960s and iconic Levi’s® graphics.
A Creative Collaboration Born of Innovation
Kenny Mitchell, Chief Marketing Officer of the Levi’s® brand at Levi Strauss & Co., expressed excitement about the partnership, stating, “We were thrilled to work alongside the forward-thinking Crocs team on bringing together our two iconic brands for this innovative capsule collection. Our brands are champions of bold self-expression and personal style.
These shoes are for everyone, and we know they’ll be treasured by fashion fans around the world.” Heidi Cooley, Chief Marketing Officer at Crocs, echoed this sentiment, saying, “We share Levi’s® brand commitment to innovation and self-expression. This collaboration invites fans everywhere to step into a new era of creativity and comfort.”
The Future of Iconic Style
The Levi’s® x Crocs collaboration, with prices ranging from S$130 to S$160, is set to launch on September 19th, becoming available at Levi’s ION Orchard (B2-23) and on Levi.com.sg. Fashion enthusiasts worldwide can also explore this extraordinary collection starting September 21st, as it hits Crocs.com and select wholesale partners. Elevate your style, express yourself boldly, and step into the future with the timeless yet contemporary Levi’s® x Crocs capsule collection.