Unleash Your Inner Adventurer: Columbia Comes to Jewel Changi Airport!

Attention, adventure seekers and outdoor enthusiasts! Get ready for some exhilarating news – the iconic American outdoor sportswear brand, Columbia, has made its grand return to Singapore! Thanks to the collaboration between GMG, a leading Middle Eastern conglomerate, and Columbia, the brand has set up shop at the fabulous Jewel Changi Airport on 12th July, 2023.

Spread across a spacious 1,100 sq ft, the Columbia store at Jewel Changi Airport promises to be a paradise for outdoor lovers. Whether you’re into hiking, trail running, or just exploring the great outdoors, this store has got you covered! Get ready to discover an extensive range of premium outdoor essentials, including Columbia’s forthcoming Titanium Collection – a line of meticulously designed, high-performance sportswear that’ll take your adventures to the next level.

One of the highlights of the store is Columbia’s beloved Omni-Freeze cooling range, perfect for staying comfortable in Singapore’s humid and hot weather. And if you’re in need of top-notch hiking and trail running footwear, look no further than Columbia’s TechLite collection – a must-have for any outdoor enthusiast.

To celebrate their exciting return to Singapore, Columbia has planned a series of fun activations and promotions for the opening weekend at Jewel Changi Airport. Get your competitive spirit on with the Batak machine game, where you’ll have one minute to press as many light-up buttons as possible. High scorers stand a chance to win exclusive Columbia merchandise, including pins, mugs, and even a S$15 voucher!

But wait, there’s more! Columbia has set up an Insta-worthy Indoor Campsite where your inner adventurer can come alive. Step into this experiential space and let your imagination run wild with Columbia’s gear made for exploring.

Oh, and here’s a bonus treat for social media enthusiasts! Take part in the Columbia Social Media Giveaway by posting your most creative pictures or videos with the Columbia indoor campsite set up at Jewel Changi Airport. Tag @columbiasportswear_sg and use the hashtag #ColumbiaJewelChangi in your story. The first 20 customers to show their posts to the Columbia staff will receive a Columbia mug – talk about stylish souvenirs!

The Titanium Collection is at the heart of Columbia’s latest launch – a premium line of outdoor sports apparel meticulously crafted with the brand’s best features, fabric, and technologies. It’s designed to take on any adventure and conquer whatever the elements throw your way. Think lightweight jackets, graphic tees, pants, and more, all geared towards providing maximum comfort for every urban explorer.

Jaclyn Tan, Vice President of Marketing & Brand, GMG Asia, expressed excitement about better serving Singapore’s sporting community, especially the urban active consumers. So, whether you’re a seasoned outdoor enthusiast or just dipping your toes into the world of outdoor sports, Columbia’s got something exceptional for everyone.

So, what are you waiting for? Head down to Jewel Changi Airport and immerse yourself in the Columbia experience at the #02 – 241 store. They’re open daily from 10 am to 10 pm, so you have plenty of time to explore and find your perfect gear to embark on incredible adventures. Trust us, you won’t be disappointed! Join the Columbia community, push your boundaries, and unleash the inner adventurer in you! Happy exploring!

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