Poke Theory’s Homecoming: Largest Outlet Yet with Revamped, Nutrient-Rich Menu

Get ready for an exciting poke experience as home-grown poke pioneer Poke Theory opens its largest and most vibrant outlet to date at Telok Ayer! Returning to its roots where it all began in 2016, Co-Founders Joey Lee and Vannessa Lee are thrilled to unveil their 14th outlet in Singapore on 3rd July 2023.

The grand opening comes with a menu makeover that will take your taste buds on a wild ride. After six months of research and development based on valuable customer feedback, Poke Theory has elevated its menu with an array of nutritious components, catering to both sashimi and non-sashimi enthusiasts. Prepare to tantalize your senses with the beloved samsui ginger chicken, now a permanent fixture, and the introduction of marinated tempeh for all the vegan foodies out there.

According to Co-Founder and Brand Director Vannessa Lee, “The opening of our largest store marks another significant milestone in Poke Theory’s journey. We couldn’t forget the district where it all began, the friendly faces in the neighborhood, and the overwhelming support we received. We’re thrilled to see diners relishing our delicious and colorful Poke Bowls once again in Telok Ayer!”

With over 1,500 square feet of space and 104 indoor seats, the Telok Ayer store boasts a chic and sleek atmosphere, featuring the signature poke counter adorned with a rainbow assortment of fresh ingredients. And that’s not all—a new merchandise wall has been added for those who want to take a piece of Poke Theory home with them.

Located conveniently in the heart of the CBD and proudly MUIS Halal-certified, Poke Theory remains committed to providing healthy meal options accessible to all. The new store features the iconic Poke Theory sauce bar, offering complimentary condiments and free-flow sauces to enhance the flavors of your poke bowls.

But let’s talk about the star of the show—the refreshed menu! Brace yourself for an explosion of flavors and nutritional goodness. With new signature bowls, proteins, toppings, garnishes, and a revamped salad base, Poke Theory is serving up bold flavors and unbeatable value-for-money poke bowls. Co-Founder and Managing Director Joey Lee explains, “We’ve been listening to our diners since day one. After months of research and development, we’ve redesigned our menu to meet their feedback and needs. Our commitment to serving up delicious and healthy rainbow bowls remains unwavering.”

Prepare your taste buds for an adventure because Poke Theory is introducing exciting sashimi alternatives and protein-packed options for your poke bowls. Fans of the crowd-favorite samsui-flavored chicken will be delighted to know that it has secured its spot as a year-round staple on the new menu. And for all the vegan enthusiasts, the go-to avocado in vegan poke bowls will be replaced with protein-rich tempeh, marinated in a mouthwatering blend of spicy, salty, and sweet dark soy sauce. Get ready to experience the umami punch you’ve come to love from Poke Theory.

Joey and Vannessa have also curated two new signature bowls: Samsui Chica and Tempeh-tress. The Samsui Chica bowl, priced at $11.90, tantalizes with cajun sweet potato, lime avocado, and egg whites, perfect for gym-goers seeking a burst of flavor. Meanwhile, the Tempeh-tress bowl, also priced at $11.90, caters to vegan eaters with a delightful combination of pomegranate, pickled green chillis, and smoked almonds. These signature bowls are exclusively available in the Regular size.

But the excitement doesn’t stop there—Poke Theory is bringing a wider variety of toppings to the table. With a total of 18 toppings, including local favorites like corn salsa and pickled green chillis, as well as the introduction of ikura as a premium topping, there’s something for everyone. And let’s not forget the new garnishes—fried shallot and garlic granules—to add that extra touch of flavor. With more options than ever before, you can truly customize your poke bowl to perfection.

If you’re a fan of the Build Your Own Poke Bowl (BYOB) option, you’re in for a treat. Poke Theory now offers new sizes to cater to your appetite. The light bowl, starting from $9.90 (previously $11.50), and the regular bowl, starting from $11.90 (previously $14.50), include non-sashimi protein choices, giving you more cost savings. The light bowl comes with 5 toppings and up to 2 garnishes, while the regular bowl lets you indulge in 7 toppings and 2 garnishes. Plus, the bowl sizes are larger than ever, providing ample space for you to mix up your poke bowl for a seamless dining experience.

Thirsty? Poke Theory has partnered with Remedy Sodaly to offer you a range of sugar-free and gut-friendly prebiotics drinks made with all-natural ingredients. The flavors include Guava, Passionfruit, and Lemon Lime Bitters, each priced at $4. These refreshing beverages are the perfect accompaniment to your poke bowl.

Please note that the refreshed menu will initially be available exclusively at the new Telok Ayer store before being rolled out to all Poke Theory outlets across the island in a couple of months.

And that’s not all—the opening of the Telok Ayer outlet comes with irresistible promotions! Be one of the lucky first 50 customers on opening day, 3rd July 2023, and enjoy a 1-for-1 deal on all poke bowls. Plus, the first 50 customers will also receive a complimentary bowl. If that’s not enough, Poke Theory is offering a limited-time bundle promotion. Purchase the opening promotion bundle (starting from $31.40), which includes a signature poke bowl, a snack pack, and a Sodaly drink, and you’ll receive one of the limited-edition Poke Theory plushies—Sasha and Tina! These adorable plushies, representing salmon and tuna cubes, pay homage to Poke Theory’s focus on these beloved ingredients. Hurry, as stocks are limited!

Poke Theory at 179 Telok Ayer St, Singapore 068627 will be open from 11am to 8pm on Mondays to Fridays and 11am to 3pm on Saturdays. Get ready to embark on a poke-filled adventure that will satisfy your cravings and leave you wanting more. Don’t miss out on the vibrant flavors, cozy atmosphere, and exclusive merchandise that await you at the largest Poke Theory store to date!

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