Aloft Hotels to Make a Bold Entrance into Singapore’s Lifestyle Scene

Marriott International, Inc. has exciting news for design-savvy travelers and locals in Singapore. In a recent announcement, the renowned hospitality company revealed its collaboration with Hiap Hoe Limited, through HH Properties Pte. Ltd, to introduce the vibrant and design-forward Aloft Hotels brand to the country. This groundbreaking partnership will mark the debut of Aloft in Singapore and the world’s largest Aloft hotel, set to open its doors in the third quarter of 2023.

The Chief Executive Officer of Hiap Hoe Limited, Mr. Teo Ho Beng, expressed his enthusiasm for this collaboration, stating, “We are thrilled to announce our third collaboration with Marriott International as we venture and introduce the first Aloft hotel in Singapore. Aloft Singapore Novena expects to feature a contemporary and dynamic space that caters to the needs of design-savvy, next-generation travelers and locals. We are excited to provide an urban-inspired gathering place that embodies the Aloft brand’s unique personality and energy, tailored for individuals who value boldness, style, and connectivity.”

Situated within the vibrant cultural district of Balestier, Aloft Singapore Novena will grace the landscape with its two striking towers. Nestled in Zhongshan Park, a mixed-use development, the hotel boasts an excellent location renowned for its rich heritage. Guests will have the opportunity to explore the nearby Balestier Heritage Trail, immersing themselves in the area’s historical charm. Additionally, the hotel is conveniently connected to the integrated dynamic healthcare precinct, Healthcity Novena.

The architectural design of Aloft Singapore Novena, crafted by Singapore-based DP Architects, reflects simplicity and elegance, harmoniously blending with the natural surroundings of Zhongshan Park. The interior spaces of the hotel, aesthetically curated by KKS International, will capture the vibrant and energetic essence of the Aloft brand. Expect guestrooms adorned with ultra-comfortable Sealy beds, custom amenities, complimentary high-speed Wi-Fi, 55-inch LCD televisions, and invigorating walk-in rainfall showers.

Aloft Singapore Novena aims to tantalize taste buds with its diverse dining options. Guests can indulge in the culinary delights of a modern Chinese and local seafood restaurant or savor the flavors of a Halal-certified buffet restaurant, catering to a wide range of dietary preferences.

The property will offer an array of facilities to enhance guests’ experiences, including a refreshing outdoor pool and a state-of-the-art gym for fitness enthusiasts. Business travelers will find the hotel’s modern and pillarless event spaces ideal for hosting meetings and conferences.

Gautam Bhandari, the Market Vice President for Singapore and Maldives at Marriott International, expressed his excitement about the upcoming addition to the Singapore hotel scene, stating, “The signing of Aloft Singapore Novena heralds the expected arrival of Marriott International’s 14th hotel in Singapore, and we are delighted to be launching the Aloft brand in the country together with such an experienced partner as Hiap Hoe Limited. With the site’s proximity to the city’s Central Business District, as well as to local attractions and green spaces, the location is strategically placed to enable us to attract both business and leisure guests.”

Prepare to immerse yourself in the vibrant and captivating world of Aloft Singapore Novena. As the hotel prepares to open its doors in the third quarter of 2023, it promises a contemporary oasis for design-savvy travelers and locals alike. Whether you seek a stylish urban retreat, a culinary adventure, or a seamless blend of work and play, Aloft Singapore Novena is poised to deliver a lifestyle experience that embraces boldness, style, and connectivity in the heart of Singapore’s cultural district.

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