- The immersive brand showcase presents the Audi grandsphere concept, as well as the Audi Q4 e-tron and Q8 e-tron, for the first time in Singapore
- House of Progress will also feature partner events with luxury consumer brands The Hour Glass, Bang & Olufsen, and Bolia
- The showcase is open to the public from 31 March to 16 April at the ArtScience Museum @ Marina Bay
Audi’s immersive House of Progress showcase debuted today at the ArtScience Museum @ Marina Bay in Singapore, presenting Audi’s unique perspectives on the future of sustainable and premium mobility.
At an exclusive media preview, the Audi grandsphere concept was unveiled for the first time in Singapore, alongside an immersive instalment centred around Audi’s electric vehicle line-up – including the new Audi Q8 e-tron and Q4 e-tron. As the second instalment in Audi’s visionary sphere concept vehicle line-up, the Audi grandsphere concept challenges the boundaries of automotive design and presents a transformative spacious interior reminiscent of a first-class lounge.
“Advancements in electric vehicle and autonomous technology have been transformative for designers, who are no longer limited by traditional constraints,” said Jason Battersby, Exterior Designer, Audi AG. “Inspired by a first-class flight, the Audi grandsphere concept combines luxury air travel with Level 4 autonomous driving. It realises a vision where form and function integrate beautifully, presenting an uncompromised ideal for future D-segment vehicles.”
House of Progress, which embodies Audi’s core values of digitalisation, design, performance, and sustainability, will also host a series of thought leadership panel discussions in the coming weeks. Featuring industry leaders across STEM, business, and sustainability, these sessions will facilitate conversations and uncover insights around effective leadership, breaking corporate barriers, mainstreaming Greentech and more.
Additionally, in partnership with House of Progress, Semi Permanent Festival of Creativity & Design will also host a series of events. City Utopia, a capsule edition of its flagship creativity and design festival, brings together leading innovators – including designer, director, and BAFTA-nominated producer Liam Young – to discuss how urban design can evolve to better serve humans and environment.
“Audi is poised for one of the biggest transformations in recent history around electric vehicles, autonomous driving and shared mobility,” said Marc-Andreas Brinkmann, Director of Experiential Marketing, Audi AG. “Our iconic House of Progress showcase, presented across the globe and now in Singapore, delivers Audi’s unique roadmap for the future of electromobility through a multi-layered and engaging experience.”
“House of Progress demonstrates Audi’s overarching commitment to electrification and premium mobility, and this will cascade across the coming months as we expand our electric vehicle offering in Singapore,” said Markus Schuster, Managing Director, Audi Singapore. “Both the Audi Q8 e-tron and Audi Q4 e-tron will enter the Singapore market in the very near future, and additional initiatives are also being planned for the coming years.”
Spanning from 31 March to 16 April, the event will host an extensive series of events in partnership with luxury consumer brands The Hour Glass, Bang & Olufsen, and Bolia. This includes workshops, exclusive customer engagement sessions, panel discussions, product showcases, VIP networking sessions and more.
Audi’s House of Progress will be open to the public every weekend from 31 March to 16 April 2023, 10am to 7pm. Admission is complimentary and tickets can be reserved online at https://www.marinabaysands.com/museum/ticket/search.html on a first-come, first-served basis. Additionally, exclusive test drives are also available for booking, via the official House of Progress website.
More information on House of Progress can be found at www.audi.com.sg/HOP. Images and further details can also be found here.