Ignite The Human Spirit Through Movement: On, Launches Their First Pop-up Store in Singapore

Optimise your running with the comfort and sensation of running on clouds with ergonomic designs crafted by Swiss engineering

Swiss-based high-performance running brand, On has officially announced the launch of its first pop-up store in Singapore. The store spans 1,335 sq ft and offers an impressive selection of footwear and apparel collections such as On renowned Swiss engineered performance designs including the Cloudsurfer (launching 23 March 2023) and Cloudmonster, to the lifestyle design such as the classic The Roger Clubhouse, which can seamlessly bring you from the boardroom to the gym. 

Dedicated towards giving athletes and runners the comfort and pleasant sensation of “running on clouds”, On shoe designs have found their way onto the feet of more than 7 million runners in over 50 countries around the world, helping runners achieve their desired goals through expertly designed and crafted footwear. 

On has developed CloudTec®, a groundbreaking innovation that seeks to give runners the optimal shoe designed specifically for soft landings followed by explosive take-offs to unlock their running potential. Complete with multi-directional cushioning as well as a highly adapted sole, CloudTec® Technology brings together comfort, ergonomics, and performance into one shoe for your running pleasure. Walter Tan, Managing Director of Outdoor Venture comments, “We are proud to introduce our first pop-up store in Singapore With On patented CloudTec® technology, we hope to empower the Singapore community of everyday explorers, runners and outdoor enthusiasts to level up their running performance.”

With doors officially opened to the public since 16 February, the On pop-up store is a walking distance from Orchard MRT (alight via exit 7) at B2-06, Wheelock Place

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