On behalf of international travel and lifestyle brand TUMI, we are proud to announce the launch of its latest global campaign, “Unpack Tomorrow”, which illustrates the importance of reliable travel products in a world that is full of unknown.
Brought to life by director Todd Tourso, the campaign will include three short films throughout the season featuring professional footballer Richarlison de Andrade, actress and singer/songwriter Reneé Rapp, and returning TUMI Crew member and McLaren Formula 1 driver Lando Norris. Offering an up close and personal lens into each of their multifaceted journeys, the series will showcase the many ways TUMI’s latest offerings within the Alpha Bravo, Voyageur, and McLaren collections help make the lives of each of the global sports and entertainment stars more seamless.
The first installment of “Unpack Tomorrow” stars Brazilian professional footballer Richarlison, who recently helped take his team to the 2022 World Cup quarter finals. The video will document a day in the athlete’s life, demonstrating the ways TUMI’s Alpha Bravo collection is built to endure whatever his day brings. TUMI will introduce seasonal newness to its iconic Alpha Bravo collection with new colorways that stay true to the collection’s utilitarian roots and military-inspired heritage.
The Alpha Bravo collection along with the other collections within the Spring 2023 collection will be available progressively in store at TUMI ION and TUMI MBS as well as online.
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