New Balance Celebrates Multifaceted Personalities for Lunar New Year 2023

The 2023 Lunar New Year Collection features contrasting yet sophisticated silhouettes and  colourways for inclusivity and versatility in styling. 

New Balance ushers in the Year of the Rabbit with a new Lunar  New Year collection inspired by the harmonious energy of the zodiac animal’s spirit. The brand aims to redefine gathering and to encourage everyone to embrace their own multifaceted  personalities and distinct sense of style. 

Inspired by the spirit of the rabbit, the Lunar New Year collection features footwear curated with  the easy-to-wear versatility of soft, neutral tones, with deep red pieces incorporated throughout, adding flashes of unexpected spontaneity. Led by the 550, 574, 2002R, and 9060, the collection  presents visibly striking designs that balance an eye-catching mix of willful boldness and gentle  approachability that can be worn by anyone, regardless of gender, age, and style.

The Lunar New Year Collection is now available at selected New Balance stores. It can also be  purchased on, Foot Locker and Limited Edt. Please refer to Annex for  recommended retail prices.

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