Retail spaces at VivoCity, Changi T2 and Bugis to meet increased consumer demand for experiential retail spaces
Testament to increased popularity and catering to growing consumer demand for physical retail experiences, cult Singaporean snack brand, IRVINS, will open three new stores in December 2022, bringing its number of stores in Singapore to 9. A new outlet at Bugis will open on 19 December 2022, another at VivoCity on 20 December 2022, and one more at Changi Airport’s Terminal 2 transit area at the end of December 2022.
“This is truly a milestone month for IRVINS, with the opening of three new retail spaces across the island. I could not be prouder of what we have achieved and am proud to be able to meet the growing demand from Singaporean consumers for increased in-store retail experiences,” said Irvin Gunawan, Founder of IRVINS.
STRONG CONSUMER DEMAND SPURS NEW OPENINGS
The 3 new openings are driven by strong consumer demand for engaging brick-and-mortar retail experiences that enable organic product discovery. In comparison to the same period last year, IRVINS saw an increased volume of customer store visits, and also achieved almost 4.4x growth in instore sales. In each of the 3 new stores, consumers can look forward to a premium shopping experience and dedicated sampling counters.
With an industrial undertone, there’s no missing IRVINS at VivoCity (#02-112) the store is stamped with neon signing of the brand’s iconic slogan – DANGEROUSLY ADDICTIVE, whilst container-style storage departments house the high quality snacks. A glossy black payment counter, featuring the famous IRVINS duck, sits in front of a white backlit wall, which showcases more of the Dangerously Addictive™ products.
At Bugis Junction, the IRVINS store (#01-K12/K13/K14), is an eye-catching creation in yellow. Shaped like an oval in a nod to the brand’s famous ingredient, the salted egg, the store’s textured panelling and organically-shaped structures lends it a modern and playful air. Behind the payment counter, floor-to-ceiling shelves put the wide range of IRVINS snacks on display, encouraging customers to browse at their leisure.
Meanwhile, IRVINS at Changi Airport Terminal 2, Departure/Transit Lounge South (#02-212) will take on a more refined, sophisticated design ethos. Simple, bold and monochromatic, the store will offer a more high-end shopping experience, reflecting that of neighbouring boutiques and appealing to IRVINS’ increased audience of international travellers. The slick, rounded unit will be made of yellow tinted glass, so that the store glows with the brand’s distinct colour scheme.
LIMITED-TIME IN-STORE PROMOTIONS UP FOR GRABS
To celebrate the openings, the new IRVINS stores will offer limited-time promotions for in-store purchases.
- IRVINS Bugis (19 – 25 Dec 2022)*
Customers will enjoy S$6 off all bills with a minimum spend of S$50. Additionally, for every S$80 spent in store, customers will be invited to spin the IRVINS wheel for a chance of winning various prizes, including exclusive keychains and pins featuring IRV, the brand’s adorable duck mascot, and snack packs.
- IRVINS VivoCity (20 – 26 Dec 2022)*
Customers will enjoy S$6 off all bills with a minimum spend of S$50. Additionally, for every S$80 spent in store, customers will be invited to spin the IRVINS wheel for a chance of winning various prizes, including exclusive keychains and pins featuring IRV, the brand’s adorable duck mascot, and snack packs.
* Promotions are stackable
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