Virgin Active has unveiled the results of their recent Singapore Fitness Trends Study 2022. The study took a deeper dive into the fitness habits of Singaporeans, identifying key insights and influences from 798 respondents in Singapore, representative across age and gender. This comes alongside Virgin Active’s focus on rolling out specialist programmes, reinforcing its commitment to provide the highest quality in training, coaching, and class experience.
Julien Bera, Country Director of Virgin Active Singapore says, “Results from our Singapore Fitness Trends Study 2022 revealed that the pandemic has been a key influence for a shift in Singaporeans’ fitness priorities, with a majority of Singaporeans prioritising and wanting to improve their fitness, health and wellness.”
The survey also found an increased priority on holistic well-being among Singaporeans, perfectly aligned with Virgin Active’s belief in maintaining a balance between mental and physical wellness. Championing a holistic health and fitness lifestyle, Virgin Active clubs come equipped with premium, designated recovery and relaxation spaces, and facilities, to complement the workout sessions.
“Besides providing amazing gym floor equipment and superlative relax and recovery facilities, Virgin Active focuses on delivering specialist group exercise programmes. With our vast experience and team of expert coaches globally, the brand prides itself in delivering multiple core programs which include Yoga, Reformer Pilates, Cycle, Boxing and GRID (high intensity interval training program),” added Julien. “In Singapore, we’ve recently launched our brand new Reformer Pilates Programme in November 2022, and are excited to roll out a series of specialist programmes in our Singapore clubs come 2023.”
Below are the key findings from the Singapore Fitness Trends Study 2022:
COVID-19 has been a key motivator and influence of fitness priorities, with a majority of Singaporeans prioritising the improvement of their fitness, health and wellness 84% of Singaporeans now exercise at least once a week, with more than a third exercising at least four times a week. 94% of Singaporeans have been impacted by the pandemic when it comes to working out and more than 1 in 5 (23%) Singaporeans have found themselves exercising more after the pandemic. Among those impacted, 68% have changed the way they worked out due to the pandemic with 38% exercising more at home, 13% exercising more outdoors and 20% exercising with fewer people. 17% have changed the types of exercises they do, while 14% have tried new types of exercises.
Majority of Singaporeans desire more than just the physical outcomes of working out Singaporeans are starting to view wellness through a much broader and more sophisticated lens, encompassing not just fitness and nutrition but also overall physical and mental health and appearance. 86% of respondents highlighted holistic wellness as their priority, with a focus on recovery and mental well-being. 82% also indicated that being fit improves their confidence and self-esteem. Additionally, 73% of Singaporeans also recognise that working out regularly alone is not enough, one must also be mindful of what they eat and drink.
The number one motivation for working out is health-driven, particularly for older Singaporeans 93% of seniors aged 65 to 75 prioritise working out as a means of improving or maintaining their general health, while younger Singaporeans’ have a much broader range of motivations. Key motivations for Singaporeans aged between 18 to 34 range from losing weight, having fun, enhancing one’s physical appearance, and challenging oneself.
The use of technology to monitor health and fitness is strong and rising
Technology plays an increasingly prevalent role in the quest to better one’s health. This rise in the usage of technology among Singaporeans as part of their workouts come in many forms – from medical devices and mobile applications to wearable accessories such as smartwatches and fitness trackers. 63% of Singaporeans are inclined to using wearable technology to monitor health and fitness, with almost half of the respondents (46%) already using some form of technology to monitor their health and fitness levels as well as enhance the efficiency of their workouts.
Preferred workout activities differed among men and women in Singapore
Aside from outdoor walking, which is by far most common among 2 in 3 respondents (62%), fitness activities vary significantly by gender. Activities that see a significantly higher number of men include outdoor running and cycling, training at a gym, swimming, individual and team sports, as well as combat sports. Women in Singapore prefer more static and guided work out activities, such as yoga and YouTube tutorial workouts at home.
Yoga remains the most popular type of group exercise class in Singapore According to the survey, almost half (45%) of group class attendees regularly attend yoga classes, followed by spin cycling at 29%, dance classes at 27%, high intensity interval training or HIIT at 24% and pilates at 22%.
Virgin Active anchors focus for 2023 in specialist programs
Come 2023, Virgin Active Singapore will be rolling out a series of specialist programmes across all its six clubs islandwide, anchoring its focus on becoming a specialist in holistic health and wellness. These experiences are all-inclusive within its membership. Virgin Active’s ability to be a specialist in more than one program, as compared to boutique players, is enabled by the brand’s vast experience and global team of expert coaches.
Having already started with the Reformer Pilates programme launched in November 2022 featuring three different class types – Introduction, Align and Athletic, Virgin Active Singapore will continue to strengthen the rest of its multiple core programs in the coming year under the following pillars: Yoga, Cycle, Boxing and GRID (high intensity interval training program).
“Instead of visiting various boutique studios for different workout experiences, you can now access expertly crafted classes at Virgin Active,” said Julien. “We believe that Virgin Active’s specialisation in fitness, wellness, relaxation and recovery empowers one to enjoy their lives to the fullest.”