COS Unveils The Refreshed Singapore Flagship At ION Orchard & Launches Autumn/Winter 22 Collection

COS is pleased to unveil a refreshed shopping experience at ION Orchard, the brand’s Singapore  Flagship. Reopening doors on 16th September 2022, the location marks the brand’s first foray into the market nine years ago.  

The updated store design is a direct reflection of the brand’s ongoing transformation – from materiality and design to furnishings, the store concept is an embodiment of COS’s DNA and continued commitment to sustainability.  

Petra Lerch, COS Asia Pacific Managing Director, says, “In sharing a new look for this store, we are also showcasing an ever-evolving brand that puts its sustainability values at the forefront. This  important physical touchpoint is a great way for our customers to connect with the world of COS  and we’re excited to welcome them back!” 

Greeted with a large, curved exterior, the floor-to-ceiling windows offer a generous glimpse into the open concept space while the soft clay cladding extended across the façade brings a touch of warmth  and tactility to the overall dialogue. When in-store, customers can expect to find lofty, curated rooms that showcase the collections with an editorial focus.  

Embedded in the modernistic 518 m2 space lies considerable effort from the team to reduce, reuse and regenerate – 69% of the aggregate materials utilised are either upcycled existing fixtures or sourced using liability material from suppliers.  

COS will continue to offer its signature modern, functional and considered designs for women and men. 

COS Autumn/Winter 22 Campaign, featuring Greta Lee & Alton Mason – images courtesy of COS 


City Spirit – inspired by dynamic cities around the world, the COS Autumn Winter 2022 campaign champions creativity, positivity, and imagination. Highlighting elevated collections for women and men,  the brand continues to uplift and inspire its community through optimism and curiosity for what is to come.  

Inspired by the places and people that challenge society, encourage conversation, and guide a new way of thinking, COS’ campaign is led by New Yorkers, actor Harvey Keitel and comedian and producer Natasha Lyonne, alongside model Paloma Elsesser. Joined by actor Greta Lee, dancer, actor,  and model José Miguel Lapaz-Rodriguez, actor and singer Isaac Cole Powell, and models Grace  Elizabeth, Dede Mansro, and Alton Mason, the cast embodies cross-generational diversity,  timelessness, and individuality.  

Photographed by renowned contemporary fashion photographer Mario Sorrenti, the campaign captures New York’s distinctive architecture and unique energy through carefully composed portraits  – a celebration of city life.  

Continuing its focus on craftsmanship and timeless design, COS’ elevated essentials and modern wardrobe signatures, styled by Camilla Nickerson, are complemented by the powerful city backdrop.  Grunge is revived through sculptural, multi-layered combinations in mixed proportions, while clashing bursts of colour and nature-inspired prints create a feeling of positivity. Rich in texture, classic autumnal icons in corduroy, leather, and chunky knits are reinterpreted, while quality and the art of making endure the test of time.  

The Autumn/Winter’22 collection is available at all COS Singapore stores. 

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