JJ Lin’s Lifestyle Apparel Label SMG Partners with Singapore’s Top NFT Collector, Kevin Wu, For An Exclusive GRAYCRAFT NFT Project

GRAYCRAFT and SMG have announced their collaboration to launch the GC-SMG Mechs, a capsule collection within GRAYCRAFT’s upcoming Omega Project of 8,888 Mech avatars. As the latest in the long list of teasers for the Omega Project, the collaboration with SMG will feature exclusively designed NFTs and phygital merchandise for fans of both brands.

Born Out Of Mutual Admiration – The Omega Project Story

Kevin Wu, among Singapore’s top collectors of NFTs, bonded with JJ Lin through a mutual interest in NFTs and collectibles, which led to Kevin advising JJ on his first NFT purchases. A mutual admiration for each other’s brand and work inspired them to collaborate together and unite the Web2 and Web3 worlds to create the Web3 Mech franchise.

“The Omega Project represents a hybrid form of Intellectual Property (IP) building. Taking inspiration from the world of Web2, we see the core team playing a crucial role in driving the project forward with strategic vision and exclusive partnerships such as with SMG. Our approach is based on the spirit of both Web3 and NFTs.” shared Kevin Wu, founder and CEO of GRAYCRAFT.  

Inspired by the original Mech franchises such as Transformers and Gundam, the Omega Project aims to be the Web3 Mech franchise. The collection of 8,888 avatars is among the most ambitious ones done to date, featuring 24 base variants designed in full 3D and then randomised to form unique combinations. SMG and GRAYCRAFT have joined forces to innovate the project by creating two unique Omega variants within the collection.

Exploring The Future Of NFT x Lifestyle Apparel

Both Kevin and JJ are big advocates for the future of lifestyle apparel in NFT. Whether it is digital fashion skins for avatars or wardrobe collectibles that can be used in gaming and multiple metaverses, there is no denying the interest in NFT fashion. 

“The vision is to drive the brand forward into this new collaborative space. More than just GRAYCRAFT and SMG, it is about the inclusivity of the voices of our community of holders and fans and how we can all come together to define and keep building the GCSMG brand DNA.” shared JJ Lin, Founder and Creative Director of SMG.

“Collaborations have always been a part of what we regularly do at SMG, tying up with the most on-trend partners to be at the global forefront of different spaces. What differentiates this GRAYCRAFT x SMG partnership is how apparel and design have transcended beyond just wearing it but living it in the world of Web3.” shared Ming, Head Designer of SMG.

As firm believers of Web3, GRAYCRAFT and SMG hope to continue collaborating on lifestyle apparel, merchandise and other unique opportunities. 

About GRAYCRAFT

GRAYCRAFT is an NFT project that is building the GRAYCRAFT Universe. 

The journey began in 2021 with the launch of the GRAYCRAFT 1, the first spaceship ever created for the metaverse. In its next chapter, the GRAYCRAFT Universe presents a multidimensional science-fantasy adventure that tells the story of mankind meeting its grandest ambitions and rising to its most epic challenges. 

Adopting a hybrid approach to brand building, GRAYCRAFT aims to combine a centralised strategic vision of Web2.0 with Web3.0 decentralised community development to build the Web3.0 Mech franchise, embarking on a journey with the community into both physical and digital dimensions.

Visit GRAYCRAFT

Visit GRAYCRAFT Omega Project

Visit GRAYCRAFT Universe

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