The award-winning category leader continues to lead the charge for mindful drinking with its wide range of exquisitely crafted non-alcoholic spirits, including the award-winning Lyre’s Italian Orange
With excesses of the holiday season just on the horizon, it seems like October is the perfect month to set your sights on prioritising health and wellness before the end of the year. An initiative known as ‘Sober October’ is often associated with sobriety and abstinence, where people take stock of their health and well-being while re-evaluating their relationship with alcohol. With Lyre’s, a leader in the non-alcoholic category, the sober curious can give up the drunk and stay on the drink this Sober October, whether it is at their favourite bars or in the comfort of their homes.
Whether teetotallers plan to go full dry or reduce their intake through low-abv drinks, Lyre’s allows all consumers to enjoy Sober October their way. Lyre’s multi-award-winning range is crafted to look, taste and sashay around the palate, just like the original alcoholic spirits that inspired them. Lyre’s Italian Orange was also recently named a must-have for any bar (including homes) by the Spirited Awards this year as the Best New Spirit or Cocktail, making it a must-have this Sober October. The award-winning spirit captures the essence of a vibrantly red Italian bitter aperitivo style with distinct and contemporary flavours for any classic Negroni. On top of winning awards, Lyre’s unparalleled non-alcoholic range offers a healthier choice with lower calories and is 100% vegan, nut and gluten-free.
This Sober October, visit some of the best bars on the island serving up exquisitely crafted non-alcoholic cocktails. Anyone attempting to stay dry can imbibe on tipples such as MARTY’S SOUFFLE from Manhattan, which features Lyre’s London Dry, lime vanilla curd, cream, egg white, yuzu bitters and soda. Peter Pan from Revivalswizzles together Lyre’s Dark Cane, Lyre’s Absinthe, watermelon cordial, Vietnamese coriander, and citrus. Social butterflies can even plan their very own dry bar crawl with friends and other sober curious mates using the Lyre’s Store Locator.
When it comes to stirring up cocktails, the Negroni is as classic as it can be this booze-free month with Lyre’s prized Italian Orange. This beloved red-hued tipple is the epitome of elevated simplicity and is known not to hide the taste of its alcoholic ingredients with its booze-on-booze recipe. For drinkers trying to reduce their intake of giggle juice, they can still treat themselves to non-alcoholic or low-abv Negroni with Lyre’s. View the appendix for some of our suggestions on non-alcoholic Negroni recipes, or visit Lyre’s website to find inspiration on what kind of twists and spins you can put on your favourite classic cocktails to suit any occasion.
With discounts on monthly bundle packages available on Lyre’s website, home bartenders can reimagine their kitchen and set up the ante for their booze-free bender. The Lyre’s Negroni Set featuring the award-winning Italian Orange, Apéritif Rosso and Dry London Spirit is a great choice to stir up a range of classic cocktails at a reduced price of S$159.30 (RSP: S$177).
This leader in the non-alcoholic category offers easy solutions, having a drink for every occasion, making it the perfect companion for this Sober October. With discounts on monthly bundle packages available on Lyre’s website, home bartenders can reimagine their kitchen and set up the ante for their booze-free bender. The Lyre’s Negroni Set featuring the award-winning Italian Orange, Apéritif Rosso and Dry London Spirit is a great choice to stir up a range of classic cocktails at a reduced price of S$159.30 (RSP: S$177).
The complete Lyre’s range is also available through Singapore’s e-commerce platform (https://lyres.asia/) and at select Cold Storage outlets in Singapore. For at-home cocktail inspiration this Sober October, follow @LyresSpiritCo and search #MakeItALyre’s on Instagram.