Samsung Singapore Unveils Bespoke Home Expansion

Samsung Electronics Singapore today announced the expansion of its Bespoke Home, including new Bespoke Refrigerator personalisation options and a new colour for Bespoke Jet™ to provide homeowners versatility to express their individuality within their living spaces.

Homeowners can build their dream homes with the new personalisation options through Samsung’s Bespoke home appliances

To mark the launch, Samsung will also hold a limited-time only Bespoke Home Pop-up held at the heart of Orchard Road. The pop-up offers consumer an opportunity to see for themselves how Samsung Bespoke home appliances can transform homes into a space that expresses their personal styles.

Gavin Yeong, Head of Digital Appliances, Samsung Electronics Singapore said: “Since the introduction of our Bespoke line-up last year, we have seen greater demand and adoption of our Bespoke home appliances among homeowners who want to personalise their living spaces. The line-up challenges the notion of how white goods should look like. With this latest expansion, we aim to delight more consumers by offering expanded design and colour options to help them build their dream homes.”

The Swirl design from the new Bespoke Wallpaper Collection

A Bespoke Home for every lifestyle needs

Since the introduction of Samsung’s Bespoke range, consumers in Singapore have welcomed the ability to bring customisation to the next level for their homes with unique colours, designs and even the ability to create their very own designs through the Bespoke Creators Collection launched earlier this year.

The latest expansion for the Bespoke Refrigerator now includes a new Wallpaper Collectiona range of Disney-inspired designs as well as new colour options.

  • Bespoke Wallpaper Collection

For those who are into vivid, patterned designs, the new Wallpaper Collection consists of eight trendy designs for different aesthetic preferences at launch, with more designs to be added at a later date.

Be it lush, monochrome, or pop art inspired designs, the Bespoke Wallpaper Collection adds vibrancy to homes.

The Bespoke Wallpaper Collection feature a set of varied designs that suits modern home interior aesthetics
  • Bespoke Disney and Marvel-themed Collection

For Disney fans, Samsung will bring fan favourite characters and designs to your home with four Disney-inspired designs for its Bespoke Refrigerator range.

Homeowners can look forward to welcoming their favourite Disney characters to their homes with these new designs

Marvel fans can also look forward to an expanded collection featuring their favourite Super Heroes. The Marvel-themed collection will be available for purchase at a later date.

  • New Bespoke Refrigerator Colours
Three new colour options will be made available for consumers to choose from

Samsung is also adding three more colour options for Bespoke Refrigerators: Clean Vanilla, Clean Peach, and Satin Beige, providing consumers even more choices to complement their interiors. This is on top of an existing palette of five classic and vibrant hues: soft and silky (Satin Glass) or glossy (Glam Glass) finishes such as Glam White, Glam Pink, Glam Navy, Satin Sky Blue or Satin Grey.

Beyond its refrigerators, Samsung will also be introducing the Bespoke Jet™ premium in Midnight Blue, a new sophisticated hue that joins the existing line-up of Woody Green and Misty White colour options for the vacuum cleaner.

The new Bespoke Jet™ premium in Midnight Blue elevates homeowners’ living spaces with its sleek design

With Bespoke Jet™, consumers can store, charge and empty this cordless vacuum with its All-in-one Clean Station™ easily, a design that will fit in most modern home aesthetics.

Make it yours. Make it Bespoke.

Samsung will be holding a pop-up to showcase the versatile Bespoke range of appliances, featuring the new designs and colours, at Orchard Road, outside Ngee Ann City (in front of the fountain) from 20 August to 15 September to bring to life the Bespoke ethos for more consumers.


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