Running is bad for your knees – you might have heard that from your parents or relatives at some point. Not to “OK Boomer” the statement, but it is actually untrue – especially with the right form and a good pair of shoes. In fact, a good pair of shoes is just as important for our health as eating healthily and exercising. This applies to hiking, spin or any other high intensity workouts.
So, what if we told you that there is an option that uses technology to protect your feet and knees for any indoor or outdoor workout? And that they come in colours that can match any workout outfit of your choice?
Created by a French duo who initially designed footwear to satisfy their love for running on treacherous mountain terrains, HOKA® was awarded Brand of the Year in 2021, and has seen 95% growth in sales in just the third quarter of 2021 alone. And the good news is, they are launching two new designs in Singapore, with their latest Mach 5 and Bondi 8 to cater to local workout preferences. Whether you’re a trail runner, leisure runner or gym-goer, there is a different HOKA® shoe tailored for you.
But with so many options available in the market, what sets HOKA®’s shoes apart? Well, the secret lies in three key aspects:
- Proprietary PROFLY™+ Technology: Designed to be 50% thicker than the average running shoe, with marshmallow-soft and lightweight cushioned foam that offers shock absorption in every step, along with full comfort and support
- Meta-Rocker: Its low heel-to-toe drop and sculpted outsole creates a fulcrum effect – think of it as wheels for feet, which encourages a guided and natural gait that propels wearers forward from impact to toe-off, perfect for leisurely strolls or even competitive races
- Active Foot Frame: Cradles the wearer’s foot, securing the heel in place and keeping the shoe snug, allowing for integrated stability and ultimate support
Sporting an upgraded upper with an engineered mesh material to deliver ultralight breathable comfort for races and everyday runs, HOKA®’s highly anticipated Mach 5 has a heel collar that maintains its form while providing a streamlined fit for the wearer. Plus, it comes in a total of 8 eye-catching colours for both Men and Women – Radiant Yellow / Evening Primrose, Camellia / Peach Parfait, you name it!
For those who are looking for maximum comfort, the latest Bondi 8 offers maximal cushion with its extended heel with billowed grooves. Constructed with the same PROFLY™+ technology as Mach 5 to allow smoother strides, the Bondi 8 is also made with sustainable recycled materials and sports a more precise internal collar foam for enhanced comfort. Bondi 8 also comes in 2 summery colours: Goblin Blue / Mountain Spring and Summer Song / Country Air.
What’s more, HOKA®’s first FLY HUMAN FLY™ campaign will be held from now till December, with a series of exciting shoe launches and other exciting events lined up for the public to enjoy, including an interactive FLY HUMAN FLY™ booth experience in the middle of town in *psst* mid-August!
Priced at S$229 and S$249 respectively, Mach 5 and Bondi 8 are both available at the HOKA® Brand Store at Level 4 Takashimaya Sports Central, and all Running Lab outlets in Singapore.