Liverpool FC have extended their partnership with Weston Corporation, the clubs Official Retail Partner in Singapore, on a five-year extension.
Weston Corporation are Singapore’s Premier Soccer Store, and currently operate Liverpool FC standalone stores at Bugis Junction and Queensway Centre, along with branded shop in shop locations on and offline.
Mike Cox, Senior Vice President for Merchandising at Liverpool FC, said: “It’s great to continue working with Weston Corporation. We have a growing fanbase in Singapore and working with Weston Corporation we can offer fans exclusive club merchandise on a local level.
“I’ve been able to see first-hand how passionate our fanbase is here, and as one of the world’s premier shopping destinations it’s an exciting opportunity for the club to continue connecting with supporters in the region”.
Rajbir Chopra, Sales Director Weston Corp, added: “Weston Corp. Is a key player in the football and sports retail industry in Asia, and we are excited to be offered the opportunity to extend our current retail relationship with Liverpool FC, and the opportunity to bring both official merchandise and the Anfield experience to the fans in Singapore”.